Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

FAU Launches ‘Salute the Hoot’ Campaign

FAU Salute The Hoot

Campaign Capitalizes on Student Hand Signal

Subaru - Confidence In Motion Ad

Here is a video from DDB Canada portraying Subaru's confidence in it's product.

October Auto Forecast - Edmunds.com

SANTA MONICA, Calif., Oct 27, 2011 (BUSINESS WIRE) -- An estimated 1,033,257 new cars will be sold in October, for a projected Seasonally Adjusted Annual Rate (SAAR) of 13.4 million units, forecasts Edmunds.com, the premier online resource for automotive information. This sales pace would mark the highest monthly SAAR since August 2009, when sales were inflated by the Cash for Clunkers program.

Edmunds.com analysts attribute October's sales results to the release of pent-up demand that has been building for more than a year. As a result, the auto industry may be in the midst of a small sales bubble.

GM Vehicle to Vehicle

GM recently announced the development of a vehicle-to-vehicle and vehicle-to-infrastructure communications system which may change the way we drive. The system would allow vehicles to share information on their relative location and road conditions. For instance a car traveling ahead of another car may detect a pot hole in the road or some other obstacle and this information would be available to other vehicles.

GM Crossovers, Chevy Sonic

GM sales show that sales are up for their crossover vehicles, 46% for the Equinox and 59% for the Terrain.

Chevrolet will begin an advertising campaign for the Sonic starting October 15th. The campaign will be targeting young buyers. As part of the "Let's Do This" campaign, the sonic will bungee jump from a 10 story structure and skydive in Arizona.

Honda And Toyota push Auto Sales back

Craig Trudell and Alan Ohnsman, ©2011 Bloomberg News
Friday, September 30, 2011

Sept. 30 (Bloomberg) -- Toyota Motor Corp. and Honda Motor Co.'s return to full production this month is boosting U.S. auto sales back near the pace reached before Japan's earthquake.

Car Race of the Week

Here is a video of an amazing drag race between eleven or the hottest, fastest cars on the market. Who will win? Watch and learn.

U.S. new-car sales expected to improve this month, J.D. Power says

DETROIT (Reuters) -- U.S. new-car sales showed improvement in the first half of September as the recovering inventory of cars helped bring buyers back into the market, research firm J.D. Power and Associates said today.

The sales rate for September on an annual basis looks set to reach 12.9 million vehicles, compared with the 12.1 million rate in August, according to J.D. Power, which collects data from 8,900 U.S. dealers. The sales rate in September 2010 was 11.7 million vehicles.

Omni heads up FAU Stadium Campaign

Omni Advertising is heading up the new FAU Stadium advertising campaign designed to encourage philanthropy, sponsorship and ticket sales. The ads will feature the slogan, "Get Ready, Here We Come," which will use a modified version of the Temptations' tune.

February auto sales best since 2009

According to a autoblog.com article, February 2011 was the best month of sales for US automakers since the end of the Cash for Clunkers program in August 2009. The high sellers for the month included Saab, Ram and Buick. Sales of the Ford Fusion were above average, most likely due to incentive deals.

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