Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

U.S. sales surge at fastest pace in nearly 7 years

Chrysler, GM lead gains as industry volume rises 9%

U.S. sales of cars and light trucks surged 9 percent in November to 1.24 million units and rolled off dealership lots at the fastest pace in almost seven years.

The industry's annualized sales rate, adjusted for seasonal factors, rose to 16.4 million last month, up from 15.3 million a year earlier and easily topping analysts' forecasts in the 15.8 million range.

Last month's SAAR was the highest since the 16.8 million mark reached in February 2007 -- 10 months before the start of the recession. It's the second time the SAAR has topped 16 million this year after hitting 16.1 million in August, a sign that the industry's recovery still has plenty of fuel.

"Industry sales in November picked up after Thanksgiving, contributing to the best sales pace of the year," said Bill Fay, Toyota division group vice president and general manager. "Showroom traffic surged over the holiday weekend for Toyota, indicating good momentum we expect to continue through the end of the year and into 2014."

It was the best November since 2003 and just over 84,000 units shy of the industry's best November ever -- 2001, when sales totaled 1.328 million. Industry sales topped 16 million units from 1999 through 2007 before the collapse of 2008-09.

Toyota Camry poised to retain No. 1 car crown

Halfway through the year, executives from Toyota Motor Sales USA said they would do whatever it takes to ensure the Camry remains America's best-selling car amid its toughest competition in years.

Ford Mustang repolished for 2015 with global ambitions

Ford Mustang repolished for 2015 with global ambitions
Latest pony car goes high-tech, remains 'American'

 


Automotive News
December 5, 2013 - 12:01 am ET -- UPDATED: 12/5/13 12:51 pm ET - adds details

DETROIT -- Despite Ford’s newfound global aspirations for its iconic pony car, the 2015 Mustang revealed today in six cities on four continents remains a quintessentially American car.
Ford Motor Co. executives unveiled the sixth-generation, 50th-anniversary Mustang simultaneously in New York, Los Angeles, Shanghai, Barcelona, Spain; Sydney, Australia; and Dearborn, Mich.
The Mustang has been a mostly U.S. proposition since it rolled onto the stage at the 1964 World's Fair in New York. But through its history, the Mustang's reputation has spread beyond the United States as a symbol of American design and automotive culture.

Ford aims to capitalize on the Mustang's name recognition and make it a halo car to draw attention to the other vehicles in Ford's lineup, which has become global under CEO Alan Mulally's One Ford plan.

Average new-vehicle mileage up to 24.8 mpg

Automotive News
December 4, 2013 - 5:00 pm ET

The average fuel economy of new U.S. trucks, cars, SUVs and vans sold in November rose in 0.1 mpg from October, to 24.8 mpg, according to a monthly report from the University of Michigan Transportation Research Institute.

The average fuel economy of new vehicles sold in the United States is up 4.7 mpg since the researchers began collecting data in October 2007.

Vince Sheehy honored in Automotive News

Omni Advertising is proud to announce that Vince Sheehy of Sheehy Auto Stores has been honored in Automotive News for the 25th anniversary of Sheehy’s Ford franchise. Since 2006, Omni Advertising has been a proud advertising partner of the Sheehy Auto Stores and wishes them continued success. Congratulations Vince!

 

 

 

 

Broward County Schools Re-Ups with Omni Advertising

Boca Raton, FL – After several years of successful partnership with Omni, Broward Country Schools recently held an RFP to determine what the future of their marketing would hold.

It is with great pride that we announce that Broward County Schools has selected Omni to continue our partnership moving forward.

Omni Advertising Named #1 Advertising Agency in South Florida

Omni Advertising is proud to announce that we have been named the #1 Advertising Agency in South Florida for 2012 gross billings, according to the South Florida Business Journal!  After another great year that featured significant internal growth as well, we jumped from the #5 spot in last year’s rankings, all the way up to the top spot with $74.7 million in gross billings.

Omni is currently having an excellent 2013, with hopes to top the list again next year.

FAU Launches ‘Salute the Hoot’ Campaign

FAU Salute The Hoot

Campaign Capitalizes on Student Hand Signal

Subaru - Confidence In Motion Ad

Here is a video from DDB Canada portraying Subaru's confidence in it's product.

October Auto Forecast - Edmunds.com

SANTA MONICA, Calif., Oct 27, 2011 (BUSINESS WIRE) -- An estimated 1,033,257 new cars will be sold in October, for a projected Seasonally Adjusted Annual Rate (SAAR) of 13.4 million units, forecasts Edmunds.com, the premier online resource for automotive information. This sales pace would mark the highest monthly SAAR since August 2009, when sales were inflated by the Cash for Clunkers program.

Edmunds.com analysts attribute October's sales results to the release of pent-up demand that has been building for more than a year. As a result, the auto industry may be in the midst of a small sales bubble.

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