We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.
Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.
Chrysler, GM lead gains as industry volume rises 9%
U.S. sales of cars and light trucks surged 9 percent in November to 1.24 million units and rolled off dealership lots at the fastest pace in almost seven years.
The industry's annualized sales rate, adjusted for seasonal factors, rose to 16.4 million last month, up from 15.3 million a year earlier and easily topping analysts' forecasts in the 15.8 million range.
Last month's SAAR was the highest since the 16.8 million mark reached in February 2007 -- 10 months before the start of the recession. It's the second time the SAAR has topped 16 million this year after hitting 16.1 million in August, a sign that the industry's recovery still has plenty of fuel.
"Industry sales in November picked up after Thanksgiving, contributing to the best sales pace of the year," said Bill Fay, Toyota division group vice president and general manager. "Showroom traffic surged over the holiday weekend for Toyota, indicating good momentum we expect to continue through the end of the year and into 2014."
It was the best November since 2003 and just over 84,000 units shy of the industry's best November ever -- 2001, when sales totaled 1.328 million. Industry sales topped 16 million units from 1999 through 2007 before the collapse of 2008-09.
General Motors and Chrysler Group led major automakers with hefty increases in November sales, with pickups and new models such as the Jeep Cherokee driving the gains.
Toyota Motor Corp. and Nissan Motor Co. posted smaller double-digit increases, while Honda Motor Co. volume slipped 0.1 percent from record November 2012 results.
Ford Motor Co. generated an increase of 7 percent and said it scaled back its North American production plans for the first quarter of 2014. Among smaller automakers, Subaru continued its surge while Volkswagen extended its slump.
"Demand was robust for everything from cars to crossovers," Kurt McNeil, head of U.S. sales operations for GM, said in a statement.
GM's deliveries climbed 14 percent on a 19 percent rise in volume to individual customers
Deliveries rose 20 percent at GMC, 13 percent at Chevrolet and Buick, and 11 percent at Cadillac.
Cherokee deliveries totaled nearly 10,200 units in its first full month on the market.
For the seventh straight month, Ford sold more than 60,000 F-series pickups. Volume rose 7 percent at the Ford division and 17 percent at Lincoln. It was the second consecutive month of double-digit gains at Lincoln after a string of mostly flat sales.
Ford said it also plans to build 770,000 vehicles in the first quarter of 2014 in North America, a drop of 2 percent from 784,000 vehicles produced in the first quarter of 2013.
A Ford spokesman today cited the need to "match production with demand" for the decline in output.
Ford started November with a 90-days supply of light vehicles, compared with a 72-days supply a year ago. The company said previously it plans to temporarily idle U.S. plants that build the Ford Fusion, Focus and C-Max to trim stockpiles.
Toyota said its U.S. deliveries increased last month by 10 percent to 178,044 units.
At American Honda, sales dropped 2 percent at the Honda division and increased 19 percent at Acura.
"With our second-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," John Mendel, executive vice president of sales at American Honda, said in a statement. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."
Healthy demand for the Ram pickup and new Jeep Cherokee propelled Chrysler Group to a 16 percent increase, its 44th consecutive monthly advance.
Cherokee's hot start
After several launch delays, Cherokee deliveries totaled nearly 10,200 units in its first full month on the market.
Jeep, Chrysler Group's second-biggest division after Dodge, has been largely missing from the mid-sized SUV market since the Liberty was discontinued in August 2012.
Ram pickup demand jumped 22 percent to 29,635, its best November since 2003.
Sales rose 30 percent at Jeep, 25 percent at the Ram brand, 12 percent at the Chrysler brand, and 4 percent at Dodge. Deliveries slipped 15 percent at Fiat.
Overall, Chrysler's car sales fell 7 percent and light-truck demand jumped 26 percent.
"Our launch emphasis on Jeep Cherokee quality is now being rewarded with brisk sales," Reid Bigland, head of U.S. sales operations for Chrysler Group, said in a statement.
Hyundai set a November sales record with volume of 56,005 units, a gain of 5 percent. John Krafcik, CEO of Hyundai Motor America, said in a Twitter posting earlier today the gains were led by the Santa Fe, Accent, and Elantra.
Nissan North America sold 106,528 light vehicles last month, a record for November, and up 11 percent from a year earlier.
New and redesigned models spurred a 37 percent rise in sales at Jaguar Land Rover last month.
Land Rover, benefiting from the revamped flagship Range Rover and Evoque, set a November sales record of 4,601 units. Jaguar volume increased 103 percent to 1,446 units.
Andy Goss, group sales operations director for Jaguar and Land Rover, said he expects strong year-end sales to set annual U.S. benchmarks for both brands.
VW skips discount wars
November was another tough month for Volkswagen of America. The VW brand's sales fell 16 percent as sales of the Jetta sedan, Passat sedan and Tiguan crossover all declined, leaving the brand's year-to-date sales 5 percent below last year.
One contributing factor: VW has cut incentives 13 percent since September. That partly reflects the changeover to the 2014 model year, but Volkswagen Group of America CEO Jonathan Browning told reporters today he is determined that VW will not follow the "super aggressive" incentives and the generous financing deals being offered this holiday season.
Subaru, meanwhile, extended its lead over VW in the U.S. sales charts with a 30 percent November increase.
Nissan said the Altima set a November sales record with volume of 24,604, an increase of 21 percent.
Audi of America sales rose 13 percent on continued strong demand for the Q5 and Q7 crossovers. The luxury brand has sold 141,048 units through November, besting last year's record total of 139,310 units with a month to spare, and putting Audi well on track to beat its volume target of 150,000 units.
U.S. car and light-truck sales for November were projected to climb 5 percent from a strong year-earlier month to 1.2 million units, according to the average of seven analysts' estimates compiled by Bloomberg.
The November volume included deliveries tallied through Monday and five weekend sales periods. Volume was driven by early holiday promotions, attractive financing offers and pent-up demand.
"Sales in November tend to be heavily skewed toward the end of the month because of Black Friday sales events," said Alec Gutierrez, senior analyst for Kelley Blue Book.
TrueCar estimated the industry spent an average of $2,507 per unit on incentives last month, a slight increase over November 2012, but down 2 percent from October 2013.
Some analysts believe November's figures will reflect a boost from skittish consumers who delayed purchases in October because of the partial U.S. government shutdown.
In November of 2012, sales climbed to their highest annualized rate of the year as consumers replaced vehicles damaged during SuperStorm Sandy along the East Coast. Percentage increases in comparison to that month may be muted as a result.
GM and Ford, locked in a battle over big pickups, each spent more than $3,000, on average, on discounts per model last month, TrueCar said.
Hyundai, Kia and the Volkswagen Group also raised discounts sharply last month compared with November 2012.
"Moderate gasoline prices remain favorable for mix and crossover and full-size pickups are expected to be the strongest-performing segments," Elaine Kwei, an analyst with Jefferies LLC, said in a report Monday. "Auto sales remain one of the strongest areas of consumer spending."
Transaction prices fall
The average transaction price for light vehicles sold in the United States was $30,634 in November 2013, a drop of $198 from November 2012 and down $164 from October 2013. TrueCar said it was the first year-over-year decline in the industry's average transaction price since December 2010, when prices dropped 1.8 percent.
Three automakers -- Chrysler Group, GM and Toyota Motor Corp. -- posted record average transaction prices in November, the company said.
"We feel good about the direction of the economy and our own momentum," GM's McNeil said. "The economy is creating jobs and household wealth. Energy costs are dropping and credit is available and affordable. All of this bodes well for future growth."
Halfway through the year, executives from Toyota Motor Sales USA said they would do whatever it takes to ensure the Camry remains America's best-selling car amid its toughest competition in years.
With a month to go in 2013, the Camry has locked up first place for a 12th consecutive year, but its dominance in the mid-sized segment is shrinking even as the automaker dangles bigger-than-usual discounts to lure buyers.
Toyota sold 30,386 Camrys in November, raising its total for the year to 378,520 units, or 44,163 more than the Honda Accord. The Camry led the Accord by 71,035 at this time last year.
Ford officials cited Toyota as being particularly aggressive on incentives in the mid-sized segment last month, but Toyota said its offers were largely unchanged.
"Pretty much consistent to what we've been doing all year. We didn't do anything out of the ordinary," Bill Fay, Toyota division group vice president, said during a conference call Tuesday. "We continue to look at incentives as very tactical. We kind of regionalize our incentive approach so we can maximize the efficiency of those."
Toyota said about a quarter of its November volume occurred in the last four days of the month. It said sales over the long Thanksgiving weekend increased significantly from a year ago; including a 35 percent surge for the Lexus brand during that period.
Sales rose 10 percent for the Toyota Motor Corp. and for the Toyota division last month. Lexus sales increased 13 percent. The company said it made more retail sales than all other automakers and that the Toyota division was the month's top retail brand, with fleet accounting for 6 percent of sales.
"Industry sales in November picked up after Thanksgiving, contributing to the best sales pace of the year," Fay said in a statement. "Showroom traffic surged over the holiday weekend for Toyota, indicating good momentum that we expect to continue through the end of the year and into 2014."
December is another month in which sales heavily depend on a holiday period. That is especially the case for Toyota, which runs its annual Toyotathon sale event and Lexus's well-known "December to Remember" ad campaign.
Fay said he expects about half of Toyota's December sales volume to occur in the week between Christmas and New Year's Day.
Sales more than quadrupled for Toyota's full-sized Avalon sedan, marking its ninth consecutive triple-digit gain, and RAV4 sales jumped 57 percent. But sales declined for the Prius, every Scion nameplate and the newly redesigned Corolla.
Ford Mustang repolished for 2015 with global ambitions
Latest pony car goes high-tech, remains 'American'
December 5, 2013 - 12:01 am ET -- UPDATED: 12/5/13 12:51 pm ET - adds details
DETROIT -- Despite Ford’s newfound global aspirations for its iconic pony car, the 2015 Mustang revealed today in six cities on four continents remains a quintessentially American car.
Ford Motor Co. executives unveiled the sixth-generation, 50th-anniversary Mustang simultaneously in New York, Los Angeles, Shanghai, Barcelona, Spain; Sydney, Australia; and Dearborn, Mich.
The Mustang has been a mostly U.S. proposition since it rolled onto the stage at the 1964 World's Fair in New York. But through its history, the Mustang's reputation has spread beyond the United States as a symbol of American design and automotive culture.
Ford aims to capitalize on the Mustang's name recognition and make it a halo car to draw attention to the other vehicles in Ford's lineup, which has become global under CEO Alan Mulally's One Ford plan.
The new car is lower, wider and sleeker than its predecessor, but still has the same broad shoulders and big, bold front end. Those who feared Ford might shrink the Mustang for narrow European roads can rest easy. This horse still has plenty of brawn.
"We find globally that everyone wants that piece of Americana," says Dave Pericak, Mustang chief engineer. "We designed a Mustang and decided to take it global. We did not design a global Mustang."
That means no customer clinics in Europe or China, Pericak says: "Even in America, we don't design a Mustang through research. We know what a Mustang needs to look like."
So it's appropriate the 2015 Mustang will go on sale first in the United States and Canada in the fourth quarter of 2014, followed by China and then Europe sometime in 2015. Ford will sell both fastback and convertible versions. The company has not discussed pricing.
"People all over the world have been waiting for this," Mulally said today in New York. "Without One Ford we couldn't have done it."
What separates this Mustang from its predecessor is the dramatically upgraded interior and the availability of some high-tech features, the kinds of systems Ford has introduced in its bid to transform itself into an industry technology leader.
Those include the latest version of the much-maligned MyFord Touch infotainment system and a new 2.3-liter turbocharged engine, the latest member of Ford's EcoBoost engine family. As a concession to global tastes, the new Mustang will get an independent rear suspension, beefed up brakes and paddle shifters.
In the United States, where the Mustang has trailed the Chevrolet Camaro in sales for several years, volume is forecast to hit nearly 100,000 units in 2015, its first full year on the market, IHS Automotive says.
U.S. deliveries have slipped 8 percent this year to 66,083 units through November, and annual sales haven't topped 100,000 since 2007. Jeff Schuster, an analyst with research firm LMC Automotive, expects the redesign to help Mustang overtake the Camaro in U.S. sales next year. U.S. Camaro sales have dropped 4 percent this year but still top Mustang by 4,093 units through November.
Jeff Schuster , an analyst with researcher LMC Automotive - See more at: http://search.autonews.com/search?q=LMC+Schuster#sthash.o9rVDVis.dpuf
Jeff Schuster , an analyst with researcher LMC Automotive - See more at: http://search.autonews.com/search?q=LMC+Schuster#sthash.o9rVDVis.dpuf
A new global customer
Ford expects only about 10 percent of the Mustangs made in Flat Rock, Mich., to be sold overseas. That translates to total sales outside of the core U.S. and Canadian markets of about 10,000 or less, but the company says it isn't looking for the Mustang to rack up Fusion-style volumes.
Outside North America, IHS Automotive estimates the biggest markets for the new Mustang will be Germany, the United Arab Emirates, Switzerland, the Philippines, Brazil, South Korea, France and the United Kingdom.
Before Ford went global with the Mustang, it needed to know exactly who its customers would be. Ford knew where to find those potential customers. Although the Mustang has been sold mainly in North America through its history, there are 200 Mustang owners clubs on five continents. Some of them are in unlikely places -- Iceland, for example.
Steve Ling, Ford's U.S. car marketing manager, said Ford had to ask some fundamental questions: "Who are these people? What is it they want first and foremost? Actually it's not that different [from what U.S. Mustang buyers want]. They value freedom, and not just in the U.S. It's a lifestyle vehicle. It's not a commuter A to B vehicle."
People still want a "visceral driving experience," he says. "If you had a crappy day at work, and go down to the parking lot and turn the key, it's an instant vacation."
But some wanted more than just thrills.
"The newer customers said they wanted the latest technology," Ling says.
Performance lover's car goes high tech
So Ford is opening the floodgates to a group of new technologies not seen before on a car beloved by many consumers who cared more about performance than gizmos.
The Mustang is one of the few Ford models that haven't been offered with MyFord Touch in the United States. That's about to change and the new car will get the latest version of the system. All Mustangs also will come with push-button start. Ford will offer other systems including Blind Spot Monitoring, Cross Traffic Alert and selectable driving modes operated with toggle switches positioned below the radio. The modes include normal, sport, track and snow and rain.
Though Ford has made weight saving a priority as a means of meeting fuel economy regulations, engineers declined to comment on the 2015 Mustang's weight or fuel economy.
Ford Mustang U.S. sales history
Stylingwise, the new Mustang has no carryover sheet metal. The 2015 Mustang is a "lower, wider, more exotic proposition" than the old car, says Joel Piaskowski, Mustang design director. The vehicle is nearly three inches wider in the rear and more than an inch shorter.
"Mustang always had a trapezoidal grille," he says. What's new is "a more technical look" at the front, which Piaskowski and his team believe will help to attract new customers.
The signature three bar LED taillights operate sequentially, but only in the U.S. market. Sequential taillights are not legal in some other countries, Pericak says. The three bar theme is carried forward to the headlight cluster in front in the form of white LED running lights.
But it's behind the wheel where the new car looks most dramatically different. The most striking feature is the aircraft-inspired dashboard, dominated by a molded aluminum facing in the shape of a wing that runs from above the glove box to the instrument bezels.
Ford used soft-touch materials on the door panels and seats. The MyFord Touch display screen is accompanied by two large knobs, one for volume and the other for tuning.
Ford spent a great deal of time thinking about the use of space. Pericak and his team know the Mustang has been known more for its space inefficiency in the past. Map pockets and cubbyholes have been expanded.
"Believe it or not, there is no place to put sunglasses" in the current car, an omission that was remedied on the 2015, Pericak says.
On the new Mustang, Ford has used soft-touch materials on the door panels and seats. The MyFord Touch display screen is accompanied by two large knobs, one for volume and the other for tuning.
Paddle shifters on the way
Cubbyholes and advanced electronics aside, hard-core Mustang fans still care about what's under the hood. Ford has tried to preserve the best from the current model with one major concession to global tastes. Three engines will be offered, two of them carryovers from the current model: a 5.0-liter V-8 Ford says should crank out 420 hp and a 3.7-liter Ti-VCT V-6 estimated at 300 hp. Horsepower ratings are unofficial.
What's new to the Mustang is a 2.3-liter, four-cylinder turbocharged, direct-injection EcoBoost gasoline engine, projected to put out 305 hp. This will be the first time Ford has made EcoBoost available in the Mustang. This is the same 2.3-liter four-banger that will be in the Lincoln MKC compact crossover, arriving next year. This features a twin-scroll turbocharger to eliminate turbo lag.
Any one of the three engines can be combined with Ford's six-speed manual from Getrag or a six-speed automatic. What's new to the Mustang will be paddle shifters paired with the automatic.
Turbocharging is just one of the features that separates this Mustang from its forebears.
Another is an independent rear suspension, considered the price of entry for a car that expects to compete against sophisticated Europeans. Production Mustangs historically have had a live, or solid, rear axle, which is great for drag racing but less than ideal for hugging corners on twisty roads and racetracks.
Once engineers decided on an integral-link independent rear suspension with coil springs, they realized the existing front suspension would limit performance. So Ford redesigned the front suspension with a double-ball joint, MacPherson strut setup with a tubular stabilizer bar.
Ford looked at cars such as the Porsche 911, also celebrating its 50th anniversary, and the BMW M3 for some of its inspiration.
The new car also has bigger brakes, an improved electronic power assisted steering system and a higher estimated top speed: 155 mph compared with 145 mph on the current GT model.
The 2015 Mustang sat draped in Dearborn, Mich., earlier today as media and Ford employees waited for its unveiling.
The Mustang will "make a novice driver feel like a hero" and will equally reward the expert, Pericak says.
Despite the new suspension, it still drives like a Mustang, he says.
"You're going to say it's a Mustang even if you're blindfolded."
The new Mustang will make its public debut at the 2014 Detroit auto show in January.
Ford believes the majority of Mustang sales will still come from the United States and Canada, but Ford hopes the presence of the car in overseas showrooms will attract people to look at the brand's other offerings.
"This is an emotional connection to Ford for a lot of people," says Ling: "If you can get somebody emotionally connected, maybe they will buy other Fords."
December 4, 2013 - 5:00 pm ET
The average fuel economy of new U.S. trucks, cars, SUVs and vans sold in November rose in 0.1 mpg from October, to 24.8 mpg, according to a monthly report from the University of Michigan Transportation Research Institute.
The average fuel economy of new vehicles sold in the United States is up 4.7 mpg since the researchers began collecting data in October 2007.
Average sales-weighted fuel economy was calculated from the monthly sales of individual models and the combined city-highway fuel economy ratings from the EPA Fuel Economy Guide for each model.
The institute’s national Eco-Driving Index, which calculates the monthly greenhouse gas emissions from a U.S. driver who bought a new vehicle during the month, held steady at 0.80 for the fifth consecutive month in September. A lower index score is better, and the scores are compared with a base score of 1 in October 2007, when the researchers began collecting data.
“This value indicates an improvement of 20 percent since October 2007,” researcher Michael Sivak said in a statement. “The EDI takes into account both the fuel used per distance driven and the amount of driving.”
Original article from AutoNews.com
Omni Advertising is proud to announce that Vince Sheehy of Sheehy Auto Stores has been honored in Automotive News for the 25th anniversary of Sheehy’s Ford franchise. Since 2006, Omni Advertising has been a proud advertising partner of the Sheehy Auto Stores and wishes them continued success. Congratulations Vince!
Boca Raton, FL – After several years of successful partnership with Omni, Broward Country Schools recently held an RFP to determine what the future of their marketing would hold.
It is with great pride that we announce that Broward County Schools has selected Omni to continue our partnership moving forward.
Omni Advertising is proud to announce that we have been named the #1 Advertising Agency in South Florida for 2012 gross billings, according to the South Florida Business Journal! After another great year that featured significant internal growth as well, we jumped from the #5 spot in last year’s rankings, all the way up to the top spot with $74.7 million in gross billings.
Omni is currently having an excellent 2013, with hopes to top the list again next year.
Campaign Capitalizes on Student Hand Signal
BOCA RATON, FL (February 9, 2012) – Florida Atlantic University in conjunction with its Athletics Department has launched its 2012 marketing and advertising slogan: “Salute the Hoot.”
“We were pleased with the creative that Omni provided in 2011 and believe this campaign lends itself to our entire athletics department, students and fans of all ages as well as the university as a whole,” said Dexter LaMont, senior associate athletic director for external affairs. “Our fan base continues to grow and to demonstrate what they like. We hope to build upon those budding traditions.”
FAU Athletics began the process of selecting its 2012 slogan by working with Omni Advertising, who conducted focus group testing in 2011. Athletics will incorporate it in promotional materials for all of FAU’s 18 intercollegiate sports throughout 2012. Unique to this campaign, the slogan features original music and lyrics, with FAU owning licensing rights.
“‘Salute the Hoot’ is a call to action for current students to embrace their athletics programs with a new fervor,” said Gail Yaciuk, Omni Advertising’s general manager. “With a brand new football stadium and a new head football coach, FAU hopes to rally its student body around this theme, which encourages them to proudly raise the hand salute that depicts the eyes of the owl, FAU’s mascot.”
- FAU -
Florida Atlantic University Athletics:
FAU Athletics is comprised of 18 intercollegiate teams involving 450 student athletes that compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, track, and volleyball. The Owls are a NCAA Division I-A (FBS) institution and compete in the Sun Belt Conference in all but men’s soccer, which participates in the Mid America Conference. The Owls have been playing football since 2001 and have captured two bowl games. Cheer and dance are also part of the athletic department family and represent the University annually in competition and within the community.
About Florida Atlantic University:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 29,000 undergraduate and graduate students on seven campuses and sites. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. For more information, visit www.fau.edu <http://www.fau.edu> .